Google search is changing and what to do about it
A Talk by Nicole Krug (Digital Marketing Strategist, Social Light)
About this Talk
These days nearly half of the searches on Google do not result in a click because Google is answering basic questions themselves – eliminating the need for you to click a page. Great for you as a user, but what does that mean for your brand?
In this session you’ll learn how to leverage tools like Google Snippets and Google My Business to help format your information into elements Google can use, and build traffic to your website.
Key Takeaways:
1. Understand how Google is delivering search results and the AI imapact.
2. Leverage Google My Business for local search.
3. Understand how to take advantage of Google’s search features to gain exposure and drive traffic to your website.